How to Make Your Opening Stand out on a Job Board


Recruiting can be a difficult task, especially in certain job markets. With all the current focus on career websites and online job resources, it can be a challenge to find the best way to write and post a job opening that will attract high-quality candidates. You don’t want to waste your time sifting through hundreds of applications from unqualified candidates, nor do you want to spend months paying for pricey ad space without receiving enough applications. In fact, poorly written job ads may require reworking and cause it to take longer to find the right candidate. That’s a large drain on resources that could be avoided by getting it right the first time.

Making your recruitment efforts efficient involves a combination of writing and research. You want to write a job posting that is memorable and persuasive to attract qualified candidates. It’s also important to find the best places to post your ad. Here are some tips for creating a post that will stand out on a job board and have the best chance of attracting qualified and enthusiastic jobseekers.

Begin With Key Information
Before you start to write your ad, make sure you have a good understanding of the position, details, and important players. You’ll need to know the requirement of the job, salary and benefits information, and who will be involved in the hiring team.

Writing Tips
There are seven important aspects to include in your job posting:

  1. Job Title

  2. Location

  3. Job Summary

  4. Information About the Company

  5. Responsibilities

  6. Qualifications

  7. Application Instructions

Along with including the required information, it’s important to focus your writing on the candidate rather than the company. Sell the job to the candidate by focusing on his or her needs rather than centering the description around what the organization needs. Don’t forget to include information about the company, such as the core values and highlights of workplace culture. Finally, write in such a way as to include all this information in a concise and accessible way. The ideal length for a job posting on a job board is about 700 words. Bullet points can be helpful for sharing information in a succinct manner.

Nearly all the initial steps in the modern hiring process are completed online. From online job postings and application processes to professional social networks, you need to make sure your job listing is optimized for the internet. Think about SEO concepts when writing, and include keywords in your description. This step alone can generate a significant increase in candidate views.

Where to Post Your Ad
One you’ve written a concise and attractive listing, it’s time to find the right posting location. One of the main things to consider is whether to post a free ad or use a paid service. While you may think that free is automatically better for your company’s bottom line, the fact is that, in most cases, paid postings end up being more cost-effective. Here are some things to consider:

  • Paid postings remain at the top of search results instead of moving down the page as time passes.

  • Job sites work hard to keep paying clients so they may take steps to make sure your listing is receiving adequate attention.

  • There are numerous paid job board sites, including several in niche communities that give you access to highly qualified and passionate candidates.

  • Most paid boards allow more freedom in terms of the way your listing looks and reads.

Additional Resources
Writing a job ad that will stand out on an online career site can be a challenging process. One of the best ways to make your recruiting campaign as easy and cost-effective as possible is to let a professional do the work for you. ZipRecruiter is an excellent resource for hiring managers, offering a one-stop recruiting solution. Utilizing a service like ZipRecruiter can help you find the most qualified candidate efficiently and quickly.

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