Introducing Candidate Experience and Why You Should Care


The job posting and hiring process is not just about you screening out unqualified candidates and finding the right person; it is also a place where prospective jobseekers are doing the same with potential employers. This means that the recruitment and hiring process has the potential to turn off a candidate who might otherwise be a strong applicant for your company. Ultimately, it also has the potential to hurt your company’s bottom line.

What Is the Candidate Experience?
This is basically the experience that all candidates must go through during the hiring process. It begins when they read the job posting and continues as they submit their resume, communicate with recruiters, interview at the company and hear about the final hiring decision. Any stage of the process might make candidates decide they do not want to work for your company, or worse. All these elements play a part in the total experience:

• Receiving feedback
• Hearing updates on the process
• Understanding the timeline
• Getting pre-interview information beyond just time and place
• Having a good or bad interview experience
• Being treated by other employees during the recruiting and hiring process

Candidates Talk
Jobseekers have a network that might be quite large, especially if you include their social media accounts. As the experts at MightyRecruiter substantiate, when they have a negative experience during the application process at your company, there is a strong chance they will tell their friends and family members. This includes telling people, either directly to their network or by posting on social media, not to apply to your company. They might also share these thoughts on a review site of your company so that those outside of their network also hear about it. This could discourage potential applicants and reduce your ability to find strong candidates in the future.

Losing Business
A poor experience can also affect your bottom line, especially if you offer goods and services directly to consumers. Many candidates who have a negative experience during the hiring process, such as not hearing back after submitting an application and/or interviewing, do not patronize a company any more. Additionally, they might also tell their friends and family to not shop at your business due to an extremely poor experience.

Not Finding the Right Hire
If your company fails during the jobseeker’s screening process, then your chosen hire may not accept your offer. Many highly qualified individuals will choose to go to a company where they had a more positive candidate experience. If this becomes a pattern, then you will find that you have a lack of qualified individuals in many positions, and you might struggle to find the right hires to fill places in the future. This affects your efficiency, productivity and other aspects of your business that ultimately impact your bottom line.

How to Create a Positive Experience
There are ways to ensure that you create a positive experience for candidates from the get-go. This increases your chance of finding the right candidate while also avoiding any negative impacts of not hiring someone. Most people who do not get a job but still have a positive experience will hold your brand in a positive light. You can facilitate a positive experience in a number of ways:

• Make the application easy to complete and submit
• Be clear about the application steps
• Communicate with all applicants, including a confirmation of receipt and the final decision
• Ensure your employees provide a welcoming environment during interviews
• Conduct a strong interview

By taking the time to consider the candidate experience as well as your own, you will also help to build a reputation as a company that cares about its employees. This will help to maintain customers rather than losing them due to a candidate badmouthing your company after a poor experience during the hiring process. Remember that every interaction has the potential to reflect your brand, and use that to put a good face forward to recruits so that they walk away feeling good about your company, even if they do not get the job.

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